Our Process

We make all campaigns to run with the most effectiveness. Click on the tabs for details.

• Strategy
• Tactics
• Operations

• A succesful lead generation campaign starts with an analysis of the product. For example:

  > What are the unique selling points of the product?
  > How is the sales process structured?
  > Who is the market and how does it move?
  > How will conversion occur (ie. actions needed, timeframe)?

  And so on. Consequently we determine the proper strategy, mix of channels, the time frame and the project details. For every campaign we always provide tailor-made solutions.

• The tactic stage connects the formed strategy with the operational realm. For example:

  > Specific ad development
  > Matching of products and channels
  > How the budget is deployed and optimalized between ads, products and channels
  > Defining goals per ad, product and channel with appropriate financial metrics

  Hence, this stage works out the strategy to lower levels of the campaign, and gives it the necessary “hands and feet” to work with in the operational stage.

• In conclusion we provide the operationalization of the strategic and tactical stages. For example:

  > Start up and management of the running lead generation campaign
  > Reporting about the campaign with relevant metrics
  > Fine-tuning and readjustments in case of changing market conditions
  > Optimization of ad effectiveness and conversion

  This guarantees a perfect match between the strategic vision and its execution. As such, you will not have to worry about the operational focus of your online lead generation.